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  • A shop that charges women 24% less than men
  • A shop that charges women 24% less than men
    Pepe Pont (2011) ©

A shop that charges women 24% less than men

In Pennsylvania, there's a store named 76<100, where women are charged 76% of the price men pay for any item. It might sound unfair, but as far as the shop's concerned, so is the wage gap. In a state where women earn 76 cents for every dollar men make, this store is intending to raise awareness.



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