Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • People cooperate because it looks good
  • People cooperate because it looks good
    Korea Net (2014) ©

People cooperate because it looks good

A classic approach for encouraging cooperation is to alter the personal cost; for example, increasing the material incentive – like giving a person some cash – for doing the right thing. But this often doesn’t work. What does work, research shows, is linking a person's actions to their identity.



  • Article image A sector snapshot of citizenship

    What is radical transparency? Has giving become fashionable? How are social networks changing how we care? And how should brands talk about values?

  • Article image Why we want our values to be visible

    From Just Giving Facebook updates to wearing H&M’s Conscious Collection, public displays of philanthropy have become a symbol of status. But does it really matter that these new do-gooders are motivated only by people seeing them do good if the outcome is still positive?

  • Article image GAYTMs: cashing out and proud

    In December 2013, the law allowing gay marriage was overturned in Australia – spurring outrage, as two thirds of people support same-sex unions. At Sydney's Mardi Gras, ANZ turned its cashpoints into glitzy GAYTMs, sending a bold statement: accept our cash, accept our values.

  • Article image Opower: the behavioural science of energy savings

    Opower is opening up energy consumption data and motivating consumers by helping them share and compare, successfully reducing usage where utility companies have failed to engage.