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  • Gen Yers drink less beer, more wine and spirits
  • Gen Yers drink less beer, more wine and spirits
    Pabak Sarkar (2014) ©

Gen Yers drink less beer, more wine and spirits

Is there anything better than an ice-cold pint of lager on a scorching day? Apparently there is, since Gen Yers are increasingly moving away from beer in favour of wine and spirits. But what’s driving this move? And is traditional pale lager doomed to stay in the barrel?



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  • Article image Yo-Ho Brewing: craft beer for a Japanese palate

    Beer consumption in Japan has declined from 7 billion litres in 2000 to just over 6 billion in 2014. Can microbrewery Yo-Ho Brewing shift people’s perceptions of handmade alcohol, and appeal to health-conscious youth with its Japanese tweaks on American craft beer?

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  • Article image Vinomofo: turning Australian beer drinkers into wine buffs

    Australians were once known for knocking back the ‘tinnies’ and ‘stubbies’, but tastes have changed. By the end of the decade, Aussies will consume more wine than beer. With such a dramatic shift, how has online wine club Vinomofo helped turn beer drinkers into wine buffs?