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  • YouTube stars to make feature length films
  • YouTube stars to make feature length films
    Cameron Dallas (2015) ©

YouTube stars to make feature length films

YouTube offers a lucrative career path for those armed with charisma and a concept that appeals to the masses. While stars currently upload short clips that can gain millions of views from fans, YouTube is now looking to use homegrown talent to make feature length films.



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    All India Bakchod is a YouTube comedy group that amassed 60 million views in 2014. In leaving traditional models of TV and film tie-ups behind, they've built a formidable fan base. How have they transformed YouTube into the perfect platform for brands who want to connect with India’s youth?

  • Article image Why Gen Z prefer peer-produced content

    Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.

  • Article image How will Gen Z change the future of media?

    To see into the future of media, take a look at a 12-year-old’s iPad. Gen Z spend 35 hours a week consuming media. In the first of a two-part report, we look at why Gen Z are choosing tablets over TVs, why streaming services are king, and how this generation's behaviour will shape entertainment’s future.

  • The YouTube star turned novelist The YouTube star turned novelist

    British beauty vlogger Zoella already boasts an empire of 6.6 million YouTube followers and a line of branded products. And with her (ghostwritten) novel Girl Online becoming the UK's fastest selling book of 2014, where next?