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  • Radio is the most influential medium
  • Radio is the most influential medium
    Highways Agency (2009) ©

Radio is the most influential medium

We all know video killed the radio star. Or did it? Radio might’ve been wrongly presumed dead all these years according to new research, which reveals that radio in the US has greater reach than a number of media, including television. So what does this finding mean for marketers?



  • Article image BeoSound Moment: revolutionising home audio

    Over 28 million people pay for a music subscription. The consumption of music has changed; Gen Y has experienced the rise of digital music downloads and the downfall of CDs. Bang & Olufsen is now aiming to streamline and personalise home listening with BeoSound Moment. But how?

  • Article image Why podcasts have got us all ears

    Averaging 2.2 million listeners per episode, NPR’s Serial podcast is not just a cultural phenomenon, but a game-changer for a formally underappreciated medium. But why has the story of a 1999 murder in Baltimore struck such a chord? And what is it about the lure of audio that’s driving a talk radio revival?

  • Popcorn causes advert immunity Popcorn causes advert immunity

    Eating popcorn in the cinema is bad news for advertisers, a new study concludes. A group of researchers from Cologne University have discovered that chewing makes people immune to film advertising as it disturbs the brain's brand imprinting process.

  • Article image Tuned in: how 'Generation App' are redefining radio

    For generations growing up with every song at their fingertips and algorithms replacing DJs, how is the medium of radio being redefined, and what new roles can it fulfil?