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  • The logo is making a comeback
  • The logo is making a comeback
    Louis Vuitton (2015) ©

The logo is making a comeback

Following the hyper-branded noughties, logo fatigue has set the mood for luxury in recent years as one of subtle, stealth indulgence and anonymous branding. But fashion is nothing if not cyclical, and signs of the logo’s return are beginning to reappear on the catwalk.



  • Article image Tiffany T: a subtle hint of luxury

    The Tiffany & Co. brand is iconic. Its blue packaging is instantly recognisable and its heart tag bracelets are coveted by women of all ages. But could logo fatigue be behind falling sales? A new line sees a delicate ‘T’ replace the old logo. Has discretion become the ultimate mark of distinction?

  • Luxury logos make you more likeable Luxury logos make you more likeable

    Ostentatious logos fell out of fashion a long time ago for many, but according to new research, people prepared to flash a Chanel-stamped handbag or Gucci-emblazoned pair of sunnies could be more likely to do well in social situations. Is the perfect job interview attire really billboard chic?

  • Article image What does a millionaire expect from a brand?

    HNWIs can take their pick of the finest luxury brands, defined by having a net worth of at least $2 million. There are 13.7 million of these consumers globally, but with so much to spend, how do they choose where to splash the cash first? And as their ranks grow, how will luxury shopping change?

  • Article image How anonymous brands fare in the age of the overshare

    While many brands thrive on the traditional notion of being personable and attainable, others flourish by being 'faceless'. But from Maison Martin Margiela’s undisclosed designers to Muji’s minimalist homeware, how are these anonymous brands faring in the age of the overshare?