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  • Youfu Mama promises to make parenthood easier
  • Youfu Mama promises to make parenthood easier
    Khantipol (2006) ©

Youfu Mama promises to make parenthood easier

Parenthood is a difficult job – especially if you still have a 40-hour week to work on top. As young parents increasingly want to ‘have it all’ (family and career), businesses that aid them in this plight are coming to their aid. In China, a new app is relieving some of the pressures of parenthood.



  • China is hungry for convenience foods China is hungry for convenience foods

    As working days get longer and cities get busier, consumers in China are showing an increasing interest in convenience foods. While Western door-to-door delivery services have long been established, Eastern food delivery start-ups are only now on the rise – and they’re set for huge growth.

  • The rise of mom-commerce The rise of mom-commerce

    There's nothing more stressful than having a baby, and savvy retailers are helping mothers shorten the lengthy process of researching and figuring out what’s needed, promising to do much of the heavy lifting and supporting new mothers with same-day deliveries and baby boxes.

  • Article image Kindy: book a babysitter at the touch of a button

    Australia has a childcare problem; rising costs and long waiting lists make it tricky for parents to return to work. Kindy is hoping to disrupt the babysitter market by locating trustworthy carers at the touch of a button. But do parents want to rely on ‘the Uber of childcare’ to look after the kids?

  • Article image How Uber fulfils our ‘I want it now’ culture

    Push for a pizza, swipe for a cleaner and tap for a taxi. The rise of apps like Uber is facilitating the culture of ‘I want it, and I want it now’. For digital-savvy city-dwellers from London to Beijing, everything you need – from your dinner to a ride home – is just an app away.