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  • Ad helps people empathise with refugees
  • Ad helps people empathise with refugees
    Susanne Nilsson (2015) ©

Ad helps people empathise with refugees

When tragedies happen on the other side of the world, it's easy for people to switch off from the reality of the situation, since it's not happening to them. And this was evident in the initial response to the Syrian refugee crisis. But an ad by Amnesty International is bringing it to life.



  • Article image Kiva: charity for generation crowdfund

    Gen Y is often labelled as narcissistic and entitled – yet in 2013, 87% of them gave to charity. Over 60% of Millennials have donated via their mobiles, and they want transparency and simplicity when doing so. Are charities paying enough attention to tomorrow’s philanthropists?

  • Article image The new age of armchair philanthropy

    People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.

  • Article image The Samaritans: the funnier side of foreign aid

    The Samaritans is a Kenyan-produced mockumentary that satirises Western NGOs and their misguided attempts to provide foreign aid in African countries. But if conventional approaches don't work, could greater contextual awareness be the answer?

  • Unicef challenges Millennials Unicef challenges Millennials

    UNICEF is challenging Millennials to unplug, and donating water to those in need for every ten minutes they can go without reaching for their device. It's a smart campaign to target a mobile-happy generation who likes to save the world on the side.