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  • Nostalgia can be motivational
  • Nostalgia can be motivational
    emdot (2005) ©

Nostalgia can be motivational

Thinking of a treasured memory or listening to a song that evokes a particular time and place in your life doesn't just make you feel good, it can be motivational too. Research shows that reflecting on life experiences that make you nostalgic can lead to increased happiness.



  • Nostalgia rules in the experience economy Nostalgia rules in the experience economy

    A crowdfunded bid to bring back The Crystal Maze as a live attraction – where those buying into it are participants, not viewers – raised £250,000 in a single day. The demand for immersive experiences clearly isn’t slowing, and with this new retro appeal could it just be getting started?

  • Nostalgia makes us more creative Nostalgia makes us more creative

    "I’d trade all my tomorrows for just one yesterday," lamented Willie Nelson in 1966. For many, the allure of the past is irresistible. And now, research from the University of Southampton thinks there could be a link between that familiar feeling of nostalgia and creativity.

  • Article image How to make people think about tomorrow, today

    Would you rather jet off to the Bahamas next week, or save and go in a years’ time? In an ‘I want it now’ culture, thinking for the future is hard. When two-thirds of boomers retire they won’t have saved enough to maintain their lifestyle. How can brands encourage people to think about tomorrow, today?

  • Article image Surge: the Peter Pan generation drinks up ‘90s nostalgia

    When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?