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  • Gens Y and Z will pay more for healthy food
  • Gens Y and Z will pay more for healthy food
    Robert Couse-Baker (2015) ©

Gens Y and Z will pay more for healthy food

Many people claim to have swapped burgers for beansprouts and chips for carrot sticks, but how many are actively choosing quality, healthy food? Although we'd all like to think we’re healthy eaters, younger consumers are more likely to put their money where their mouth is.



  • Article image Chipotle's Cultivating Thought: cups and bags with stories to tell

    “Must a cup or bag suffer an existence that's limited to just one humble purpose?” Given that, as part of its Cultivating Thoughts campaign, Chipotle’s packaging is now adorned with evocative literature, the chain doesn’t seem to think so. But is there such a thing as intelligent wackaging?

  • Article image Eatsa: quick quinoa that's as craveable as junk food

    Around 80% of Americans eat fast food at least once a month. Hoping to get them swapping burgers for quinoa, Eatsa offers healthy lunches via a fully automated service. The brand boasts a data-led approach to making tasty and nutritious meals, but can it end a national obsession with junk food?

  • Gen Y wants fast-food to go healthy Gen Y wants fast-food to go healthy

    As Gen Yers continue to eschew fast-food restaurants, what can brands in the market do to win back their customers? According to a recent survey, an improved focus on health would be a positive start, with Gen Y looking for high quality food without high calorie fears.

  • Article image McDonald’s Eat-In: slowing down fast food

    News that McDonald’s profits fell 21% in Q4 2015 highlighted how the brand had lost touch with consumers. Trials in Australia and the Netherlands aim to make the brand relevant again, but can customisable menus and more comfortable restaurants bring people back through the golden arches?