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  • Washing machines could be a force for social good
  • Washing machines could be a force for social good
    Sion Bourne (2011) ©

Washing machines could be a force for social good

Whirlpool is giving customers the chance to clean their clothes and their conscience in one fell swoop with its new line of Connect to Care washing machines. The machines enable users to set up a monetary donation per load, bringing a little charity to their chores.



  • Article image UK Gen X on Citizenship

    The archetypal Gen Xer is notoriously self-absorbed. But what do they think of the rest of society? Are they political? Do they consume ethically? Or would they rather not think about it? Canvas8 sat down with British men and women between the ages of 35 and 49 to find out what causes they care about.

  • Unilever’s collaborative approach to social good Unilever’s collaborative approach to social good

    Many hands make light work; that’s the philosophy running through Unilever’s latest venture, The Foundry. It's a platform designed to help the consumer goods company make sustainable living the new norm by collaborating with start-ups. And now, it's collaborating with consumers, too.

  • Article image Dollar a Day: ethical spread betting

    There are over 1.5 million charities in the US alone. We're bombarded by new campaigns and donation requests, both via Facebook and in the street – but it's hard to know who to give to. Dollar a Day lets people “spread their bets”, donating one dollar daily to a range of non-profits.

  • Article image The new age of armchair philanthropy

    People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.