Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • PHE targets the unhealthy habits of 40- to 60-year-olds
  • PHE targets the unhealthy habits of 40- to 60-year-olds
    Familjen Helsingborg (2014) ©

PHE targets the unhealthy habits of 40- to 60-year-olds

Public Health England (PHE) has launched its biggest health campaign in eight years with the new 'One You' brand, targeting unhealthy adults between the ages of 40 and 60 who've fallen into bad habits. Via TV spots and social media, PHE hopes to get this generation into shape.



  • Article image Lifesum Green: a health juice blended with big data

    The green juice craze has taken off in recent years, earning endorsements from celebrities and wellness gurus alike. But does the hype match the health benefits? Health app Lifesum hopes to prove it can – it's used big data from 30,000 users to blend a juice tailored specifically to Londoners.

  • Article image Men’s Health Forum: making blokes more health-savvy

    Men’s health is in bad shape. Despite being more likely to smoke, drink and be overweight, men are less likely to visit a GP, with a third embarrassed to seek help for mental health issues. Can more accessible services from the Men's Health Forum encourage blokes to take better care of themselves?

  • Health apps failing to keep people engaged Health apps failing to keep people engaged

    We download health apps with the best intentions. But with more than half of US smartphone users having at least one on their phone, and over 40% having five or more, how often do people actually use them? Not very, according to research published in the Journal of Medical Internet Research.

  • Article image Take It From A Fish: kids give dad health advice

    People don’t like being told what to do, especially by big corporations. And knowing that men in particular don’t like listening to health advice, pharmaceutical company AstraZeneca targeted the wives and kids of unhealthy dads. But how did it do this? And why did it work so well?