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  • Dads can’t stop sharing on social media
  • Dads can’t stop sharing on social media
    Owen Lin (2012) ©

Dads can’t stop sharing on social media

Three-quarters of parents are on social media, and while US mums might check Instagram as often as six times a day, dads aren’t being left behind. They’re using social media to show off (and keep tabs on) their kids, get dad-to-dad advice, and engage with brands.



  • Article image How much housework are men doing?

    The fight for equal pay may be well-publicised, but women are still left to most of the housework behind closed doors. And while advertisers are shifting away from out-dated ideas of macho cleaners and domestic goddesses, how can men be convinced to pull their weight in the home?

  • Dads have a big impact on their kids' health Dads have a big impact on their kids' health

    A new study from the University of Guelph has shed light on the importance of family relationships on the health of young adults, discovering that it starts having an impact from an early age. Fathers were found to have a particular influence on their sons' health behaviours and weight.

  • Article image Are new mums and dads becoming ‘drone parents’?

    In the US, 83% of new mums are Gen Yers, and though 88% of this generation want to avoid becoming a ‘helicopter parent’, many are happy to use tech to check on their kids. In the second of a two-part report, we ask if more dads will take paternity leave, and look at the rise of the ‘drone parent’.

  • Article image What's got ‘rad dads’ picking up their skateboards?

    While the average skateboarder may be a 14-year-old male, a new breed of ‘rad dads’ has emerged in the US and UK. These men in their 30s, 40s and 50s represented 9% of the American skateboarding population in 2009, but what’s fuelling their interest in this extreme sport?