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  • Women feel frozen out of the beer market
  • Women feel frozen out of the beer market
    Merlijn Hoek (2016) ©

Women feel frozen out of the beer market

Fancy heading down the pub for a beer? It’s not a gendered question, but it can often feel like it is. Female beer drinkers are being let down by this male-oriented industry, with 72% feeling like an afterthought for brands, and often like they're being marketed to as stereotypes rather than people.



  • More women are drinking flavoured craft beers More women are drinking flavoured craft beers

    Now worth $22.3 billion, the craft beer movement has been making waves in recent years by offering alternatives to those who wouldn’t drink a session lager. New research now shows that certain varieties – such as Golden Ale – are particularly appealing to women, driving a surge in sales as a result.

  • Article image Is craft beer still cool?

    Craft beer has emerged as a strong industry contender in recent years, with microbrewery founders across the world getting down to business, trading their ‘staches for snappy suits. But now that major players have entered the game and hipster appeal has diminished, will it still be cool?

  • Article image Cerveja Feminista: brewing for a feminist cause

    For years, boobs and bums have sold Brazilian beer just fine. But with 86% of buying decisions in Brazil coming down to women, it doesn't make sense that 65% of them can't relate to advertising. Can Cerveja Feminista become not only a female-friendly beer, but the catalyst for a revolution?

  • When craft brewers become mainstream When craft brewers become mainstream

    What's the definition of craft beer? The US says that 6 million barrels of beer or less a year is craft, but in the UK an official definition has yet to be penned. This means that craft brewers are not regulated, and could be holding onto a title to keep their customers.