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  • Hublot and Sang Bleu make tattoos luxurious
  • Hublot and Sang Bleu make tattoos luxurious
    Hublot (2016) ©

Hublot and Sang Bleu make tattoos luxurious

If tattooing is enjoying a renaissance, London’s Maxime Büchi is its Michelangelo. The artist’s distinctive black-and-grey tattoos have garnered him high-profile clients like Kanye West, and a collaboration with Hublot has brought what was once seen as counter-cultural firmly into the luxury spotlight.



  • Article image Gucci: customise your own luxury

    As one of the most visible accessories, handbags are a statement of individual style. Now, Gucci wants to make them more personal with its DIY customisation service. Given that 66% of Gen Y ditch brands because they don't mirror their identity, will personalisation become key to luxury loyalty?

  • DuBois et fils offers luxury watches for rent DuBois et fils offers luxury watches for rent

    From the cars and private jets to the designer garms and Michelin-starred dinners, living a life of luxury is an expensive pursuit. Or is it? DuBois et fils is a Swiss luxury watchmaker taking the sharing economy up a notch by offering up some of its high-end timepieces on a rental basis.

  • Article image Should luxury brands ‘do social’?

    The luxury goods market is worth €224 billion, so it’s no surprise that when it comes to change, many top-tier brands see no point in fixing something that doesn’t seem broken. But has a conservative approach to brand messaging grown stale? And how does luxury fit into a world of tweets and likes?

  • Article image Bamford Watch Department: luxury timepieces made more exclusive

    Whether it’s Snoopy’s face on a Rolex or a Patek Philippe with a carbon coating, Bamford Watch Department helps clients own a truly one-of-a-kind timepiece. With more and more HNWIs looking for the personal touch, is customised luxury the newest hallmark of rarefied society?