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  • Indians are willing to pay more for healthy food
  • Indians are willing to pay more for healthy food
    Vijay Chennupati (2013) ©

Indians are willing to pay more for healthy food

The wellness movement has already washed over the West, and it's now trickling into India. The country boasts a small but growing market for healthier food and drink, and despite their typically higher price point, health-conscious Indians are more than willing to pay.



  • Article image Why home-made dinners are more than a meal in India

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  • EatTreat connects India’s foodies EatTreat connects India’s foodies

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  • Article image Domino’s: feeding India’s love of fast food

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