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  • Even smokers don’t think smoking is cool
  • Even smokers don’t think smoking is cool
    Cara Difabio (2015) ©

Even smokers don’t think smoking is cool

The image of smoking has moved from something that was once glamourous to sad images of office workers huddled outside in the cold. As people become increasingly aware of their health, and the government makes efforts to stop the idolisation of smoking, less people are lighting up.



  • Tetra is making smoking stylish Tetra is making smoking stylish

    Although the number of people lighting up has declined in recent years, sales of tobacco accessories are on the up – but very few of these items are stylish. Tetra wants to change that, offering up beautifully designed smoking paraphernalia worthy of coffee table status.

  • Article image Pax: a more luxurious way to vape

    Vaporizers have become such a common sight that ‘vape’ was the Oxford Dictionary’s ‘Word of the Year’ in 2014. Looking to target city workers with high incomes, luxury vaporizer brand Pax sets customers back £199. But can it shake off negative stigma and become an aspirational lifestyle product?

  • Article image The psychology of quitting

    From nicotine gum to e-cigarettes, the global smoking cessation-aid market was worth around $2.4 billion in 2011, and as healthcare costs soar and more people seek to give up, its value is set to grow. But when it comes to kicking the habit, what will get people to quit – the carrot or the stick?

  • Article image Are Generation Z just a bunch of squares?

    They don’t smoke, they don’t drink, and they want nothing more than to own a house and start a business. The kids of Generation Z may not even be 20 yet, but they've already earned a reputation as a bunch of squares. But are these digital natives really born to be mild?