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  • Science makes content more shareable
  • Science makes content more shareable
    James Pond (2016) ©

Science makes content more shareable

It began with the ability to admit ignorance about our world. Science then became the most rigorous method through which to discover truth. And in a round-up of the most viral social media content of 2016, scientific findings and data-driven headlines stand out as the most shareable.



  • Article image Why does misinformation spread online?

    Trump’s Presidential win left half the world aghast, and the other half saying ‘I told you so’, raising all kinds of questions about the flow of information online. And it's led to a call for social platforms and media outlets to take some responsibility. But is it too little, too late?

  • Article image How do men use social media?

    The modern man is a very different creature than his predecessors. But fluid masculinity and metrosexuality aside, men today are increasingly socially savvy; Pinterest – an old haunt for brides-to-be – reported a 73% increase in male users in 2014. What’s got so many men signing up?

  • China cracks down on 'fake' news from social media China cracks down on 'fake' news from social media

    The Chinese government already exercises widespreads control over the internet and media, but as social network use grows, it has less control over what stories are published online. Now, internet regulators are launching a crackdown on the reporting of any news gathered from social sites.

  • Article image OMG! LOL! The science of social sharing

    What makes content shareable? Why would someone share a video campaign on Facebook? Or tweet about a brand? Marketing professor Dr. Zoey Chen, who co-authored a paper with Jonah Berger, sat down with Canvas8 to explain how the way we discover content online affects the way we share it.