Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • ‘Dumpster fire’ was America’s word of the year
  • ‘Dumpster fire’ was America’s word of the year
    John Barker (2014) ©

‘Dumpster fire’ was America’s word of the year

The American Dialect Society (ADS) has selected 'dumpster fire' to define the collective mindset of the US over 2016. The term conveys the concept of an uncontrollable disaster, marking a notably sarcastic response to a serious issue, and suggesting a cavalier attitude towards the future.



  • Article image Why do emotions trump facts?

    If Faisal Islam, Ralph Keyes and the New York Times are to be believed, the Trump candidacy and the vote for Brexit show we've entered a post-truth era – a world where emotion and populism win out over facts and experts. But is it true? And do emotional appeals really trump facts and figures?

  • Article image How is language evolving in the UK?

    The English language is constantly shifting, with merging communities and tech making it evolve faster than ever; 86% of British parents think teens speak a different language on social media. So how can brands use words, emoticons and colloquialisms to better communicate with their audiences?

  • Sarcastic people are more successful Sarcastic people are more successful

    Sarcasm is often derided as the lowest form of wit, but according to new study, it could be the highest form of intelligence. With findings suggesting that sarcasm can help people become brighter and more creative, those who love a biting quip might actually experience greater success in life.

  • Article image The Onion Labs: getting paid by brands to ridicule them

    It may have once satirised branded content – “oh, awesome, a sponsored post by a snack food company on my favorite media website” – but with the creation of an in-house advertising agency, The Onion will now cater to marketers with native videos and articles. Why would any brand pay to be ridiculed?