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  • Parents want control over kids’ device use
  • Parents want control over kids’ device use
    Jim Bauer (2015) ©

Parents want control over kids’ device use

Growing up in a digital age, more and more children have access to the internet via smart devices. But the ones making the decisions on whether kids have smartphones are the parents, and marketers are increasingly taking their concerns into account.



  • Article image Amazon Fire Kids Edition: tablets for tiny techies

    Stealing mum or dad's iPad to watch a show or play a game has become second nature for Gen Z. But Amazon now wants to give them their own tablet. The Amazon Fire Kids Edition is packed with educational content and kid-friendly movies to ensure they’ll never grab for mum’s gadget again.

  • Article image How will Gen Z change the future of media?

    To see into the future of media, take a look at a 12-year-old’s iPad. Gen Z spend 35 hours a week consuming media. In the first of a two-part report, we look at why Gen Z are choosing tablets over TVs, why streaming services are king, and how this generation's behaviour will shape entertainment’s future.

  • Article image Can the internet ever be ‘kid-friendly’?

    At age 3, around a quarter of children go online daily, increasing to about 50% by age 5. And if the internet really is as “dangerous as letting children go out into the street”, is child-friendly software and brightly-coloured ‘kid versions’ enough to keep Gen Z surfers safe and happy?

  • Kids love the iPad more than Disney Kids love the iPad more than Disney

    If you were aged between 6 and 12, what might your favourite brand be? Many people would guess Disney, Nickelodeon or Toys R Us - or maybe a sweet food brand, like Oreos or M&Ms. But a 2014 survey revealed that it's actually the Apple iPad.