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  • Middle-aged men are taking steroids to look younger
  • Middle-aged men are taking steroids to look younger
    Vadim Timoshkin (2017) ©

Middle-aged men are taking steroids to look younger

What comes to mind when you think of a steroid user? A muscular, body building frat boy? How about a middle-aged dad? As the pressure to look good increases, men in their 40s and 50s are taking steroids to ensure their appearance matches how they feel.



  • Article image A Wanted Man: grooming with a manly facade

    While 76% of men feel pressure to look good, seeing a bloke stroll into a brow bar or waxing salon could still raise an untamed brow or two. But London-based The Beauty Block has located both above A Wanted Man – a male-centric canteen that acts as an acceptable gateway to grooming.

  • Article image Men’s Health Forum: making blokes more health-savvy

    Men’s health is in bad shape. Despite being more likely to smoke, drink and be overweight, men are less likely to visit a GP, with a third embarrassed to seek help for mental health issues. Can more accessible services from the Men's Health Forum encourage blokes to take better care of themselves?

  • Article image How is men's hair care growing?

    2015 was the year of the man bun, and as long hair and beards have become part of the mainstream, men are getting experimental. The male hair care product market is set to be worth £68 million by 2019, but what are the attitudes and spending patterns of these follically-focused blokes?

  • Article image ZV2: luxury skincare for male beauty novices

    From luxurious skincare to boutique shaving parlours, male grooming is booming. A slew of new products and services are emerging to meet the demands of time-poor, image-conscious men, but can ZV2, an expensive, hassle-free serum, become the go-to skincare brand for beauty novices?