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  • People find happiness in negative emotions
  • People find happiness in negative emotions
    EventPhotosNYC (2017) ©

People find happiness in negative emotions

Happiness isn't only derived from positive emotions; research has found happiness to be a product of feeling desired emotions – even if those feelings are negative. So with anger and hatred bringing about pleasure, people are embracing outrage culture and furthering polarisation.



  • Article image How do people make moral judgements?

    People are hardwired to know the difference between right and wrong, and these moral values are powerful motivators. But how do we make these judgements? Canvas8 spoke with Dr. Oliver Scott Curry, director of the Oxford Morals Project, to find out what the moral of the story really is.

  • Kendall Jenner's Pepsi ad broke the internet Kendall Jenner's Pepsi ad broke the internet

    Who knew Kendall Jenner, a can of soda and a staged protest would be such a recipe for disaster? Certainly not Pepsi’s creative team, who are responsible for that spot. While the ad clearly missed the mark, it’s also a cautionary tale of the power of the crowd, and the tendency to revel in outrage.

  • Article image #DeleteUber: Instagrammers take the moral high ground

    #DeleteUber marked a turning point in online activism, with social media users banding together to take the moral high ground against Uber's badly-timed promotion. But did people ditch the app because they genuinely disagreed with the brand’s actions, or so they could post about it on Instagram?

  • Article image What draws us to cringe-worthy content?

    From politicians to vloggers, digitally captured faux pas have become the fodder of much debate across media. But what makes cringe-worthy moments – which inspire feelings of embarrassment, awkwardness, and even pity – so captivating amid the stream of content fighting for our attention?