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  • Instagram users are showing 'perfection fatigue'
  • Instagram users are showing 'perfection fatigue'
    Yelp Inc (2017) ©

Instagram users are showing 'perfection fatigue'

According to two of Instagram’s employees, users of the image-based social network are tiring of picture-perfect posts. Instead of the highly curated feeds that have become the norm, people are increasingly drawn to imperfection – which is one of the drivers behind the success of Instagram Stories.



  • Article image Instagram pods: influencers organise against algorithms

    When Instagram announced its new algorithm that would prioritise popular content in feeds, over 340,000 people signed a petition against it. Now, influencers are forming private ‘pods’ to support each other’s posts in defence against the change. But why is there such concern over online snaps?

  • Article image What’s so Zen about imperfection?

    Whether it's chipped furniture, ‘ugly’ food or unconventional beauty, societal mindsets are shifting to a greater acceptance of imperfection. With Eastern spirituality influencing Western lifestyles, can the spirit of Zen help brands connect with a generation that’s done trying to be perfect?

  • Bowls and plates are bought for Instagram Bowls and plates are bought for Instagram

    In her 2015 book Bowl + Spoon, food and wellness writer Sara Forte put the joy of one-pot eating centre-stage. And thanks to both foodie culture and design appreciation going mainstream, the crockery that food is eaten on is now becoming almost as important as the food itself.

  • Article image Snapchat: sending a perfectly timed message

    If you knew that this was the only chance you’d ever get to read this sentence, would you pay closer attention? Snapchat’s ephemeral messages are a more human way of relating digitally, but they offer more than just a carefree share. Their fleeting nature asks us to stop and pay attention.