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  • Insurance company creates a WhatsApp funeral drama
  • Insurance company creates a WhatsApp funeral drama
    Sanlam, 2017 ©
SIGNAL

Insurance company creates a WhatsApp funeral drama

Knowing that nearly 85% of South Africans use Whatsapp, insurance company Sanlam used the app to launch the country’s first branded drama. Periodically sending users media, the brand got its message about the importance of funeral planning across in an intimate and engaging way.

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