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  • Made.com gives customers a say on new designs
  • Made.com gives customers a say on new designs
    Štefan Štefančík (2017) ©
SIGNAL

Made.com gives customers a say on new designs

A global study from 2015 found that 64% of Gen Yers consider themselves creative. Playing to this, furniture brand Made.com is letting its customers vote on a range of design pitches. By allowing people to take the creative lead, the brand hopes to build loyalty and an emotional connection.

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