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  • Gucci bans fur for ethically-minded gen Yers
  • Gucci bans fur for ethically-minded gen Yers
    Gucci (2017) ©

Gucci bans fur for ethically-minded gen Yers

In a bid to protect creatures small and large, leading Italian fashion house Gucci is discontinuing the use of animal fur in all its collections from 2018 onwards. The move should help win over ethically-minded Gen Yers, who want to spend on brands that reflect their values.



  • Article image Gucci #TFW: high fashion memes

    Memes are a staple of internet culture – but what happens when brands try to get in on the action? As part of its #TFW campaign, Gucci collaborated with artists to create branded memes, but was this co-opting of digital youth culture an inspired decision, or just cringeworthy?

  • Article image How have pets become part of the family?

    Buying organic rabbit food, brushing your cat’s teeth, and sending your dog for hydrotherapy are no longer considered eccentricities. Pets are taking on human status, and they’re being treated accordingly. How can brands help enrich the lives of pet parents and their beloved fur babies?

  • Article image Gucci: customise your own luxury

    As one of the most visible accessories, handbags are a statement of individual style. Now, Gucci wants to make them more personal with its DIY customisation service. Given that 66% of Gen Y ditch brands because they don't mirror their identity, will personalisation become key to luxury loyalty?

  • Article image Why are big brands bothering with vegans?

    Seitan and Fabanaise – that’s ‘wheat meat’ and mayonnaise made with chickpea water – might not have reached the shelves of the average Tesco yet, but veganism is infiltrating the mainstream. How can companies step up to meet the needs of more than half a million Brits who are vegan?