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  • Nike captures the grit of London's sporting youth
  • Nike captures the grit of London's sporting youth
    Nike (2018) ©
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Nike captures the grit of London's sporting youth

Nike is hoping to encourage more young Londoners to get active with its humorous take on what it's like to play sport in the capital city. The spot, which is being hailed for its depiction of Gen Z lives, shows people will favour a brand if it represents its audience authentically.

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