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  • Oxfam isn't immune to backlash amid sex scandal
  • Oxfam isn't immune to backlash amid sex scandal
    Jeremy Yap (2017) ©

Oxfam isn't immune to backlash amid sex scandal

Oxfam has seen its reputation take a severe blow as people react to scandalous claims about exploitation in Haiti. The public's backlash against the charity demonstrates that people expect brands to maintain high moral standards, perhaps even more so in the third sector.



  • Article image What’s next for charities in a low-trust society?

    High-profile news stories of fraud and mismanagement have seen public trust in the charity sector diminish. With Britons also put off by aggressive fundraising tactics and more carefully scrutinising how their donations are spent, how can charities regain people’s confidence and support?

  • Article image #DeleteUber: Instagrammers take the moral high ground

    #DeleteUber marked a turning point in online activism, with social media users banding together to take the moral high ground against Uber's badly-timed promotion. But did people ditch the app because they genuinely disagreed with the brand’s actions, or so they could post about it on Instagram?

  • Article image Barclays contactless: give to charity without cash

    British charities missed out on £80 million in 2016 due to cash-only donation systems. In an effort to combat this, Barclays has launched donation boxes that accept card-based payments, theorising that a seamless payment system could lead to a spike in random acts of giving.

  • Article image Are charities ready for the future of giving?

    With only one in ten Brits donating through an app, and under half of those who interact with charities via social media going on to give money, the digital revolution has had a limited impact on fundraising. How can charities adapt to better accommodate the ways people behave and spend online?