Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • No7 shows that ageing shouldn’t be a challenge
  • No7 shows that ageing shouldn’t be a challenge
    Mother London (2018) ©

No7 shows that ageing shouldn’t be a challenge

Mother’s ad for No7 features champion surfer Lisa Andersen, who shifts focus away from aging and onto the other impressive challenges she faces in daily life. As people call for the reframing of aging in advertising, No7 is challenging the idea that aging is a battle women should fight against.



  • Article image Why ageing is a battle for many American women

    For many women, wrinkles and grey hair are seen as things that must be fixed to maintain a sense of self. Abigail T. Brooks, author of The Ways Women Age, explains why women feel pressure to stop time in its tracks, and how easy access to Botox is impacting perceptions of ageing.

  • Article image UK Gen X on Beauty

    It’s not just Gen Yers who are prepping and priming. Beauty regimes are part of Gen Xers identity, and they have the money to splash out on it. Canvas8 spoke to British men and women aged 35-49 to find out how they keep themselves looking their best.

  • Article image What’s the best thing about getting older?

    While one might imagine later life as a time of loneliness and declining health, research suggests that old age is accompanied by wealth and happiness. Canvas8 sat down with 20 British Boomers and Seniors to explore their attitudes to ageing, and to find out the best thing about getting older.

  • Article image How hobbies keep seniors feeling young

    Britain is getting older; the population of over-85s is set to increase 18% between 2015 and 2020. But it’s incorrect to pigeonhole seniors as inactive and content with a weekly game of bingo. From online dating to exercising to travelling, how are hobbies helping seniors feel young again?