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  • Moet signals its quality with Federer champers collab
  • Moet signals its quality with Federer champers collab
    Giam Paulo Sgura (2016) ©

Moet signals its quality with Federer champers collab

Moet & Chandon has released a limited-edition bottle of champagne as a celebration of Roger Federer’s 20th year in professional tennis. Moet’s relationship with the Swiss tennis ace continues to push the brand as one of both enduring and peerless quality in the eyes of the consumer.



  • Article image What do people expect from celebrity endorsements?

    Brands have long used famous faces in adverts to reliably boost the awareness and sales of their products. But what is it about star endorsements that make people stop and pay attention? And how is a desire for authenticity changing the expectations for celebrity partnerships?

  • Article image Why more followers doesn’t always mean more influence

    Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?

  • Collaboration is the new endorsement Collaboration is the new endorsement

    Celebrity endorsements are old hat, but digitisation has bred a discerning consumer that demands transparency, leaving these partnerships feeling inauthentic. Instead – as seen in Nike and FKA Twigs’ ‘Do You Believe in More?’ – brands and celebrities are ‘collaborating’.

  • Article image Hublot x Sang Bleu: watches with counter-culture cachet

    Once staunchly anti-social, with working-class roots, tattoos are experiencing a renaissance. A new collaboration between Swiss watchmaker Hublot and tattooist Maxime Buchi is the latest in counter-culture luxe, demonstrating that distinctions between high and low culture have all but disappeared.