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  • ‘Effective altruism’ can restore trust in charities
  • ‘Effective altruism’ can restore trust in charities
    Larm Rmah (2017) ©

‘Effective altruism’ can restore trust in charities

‘Effective altruism’ is a type of philanthropy that takes a firmly consequence-rooted approach to charitable giving. At a time of low-trust in charities, the practice can resolve some of the qualms people have about the organisations they support and the effectiveness of their donations.



  • Oxfam isn't immune to backlash amid sex scandal Oxfam isn't immune to backlash amid sex scandal

    Oxfam has seen its reputation take a severe blow as people react to scandalous claims about exploitation in Haiti. The public's backlash against the charity demonstrates that people expect brands to maintain high moral standards, perhaps even more so in the third sector.

  • Article image How is the culture of charity changing?

    From donating money at the click of a button to buying into a brand because it supports a shared personal cause, the way people interact with charities is changing. What societal shifts are driving this? And what do companies and charities need to do to stay connected and current?

  • Article image What’s next for charities in a low-trust society?

    High-profile news stories of fraud and mismanagement have seen public trust in the charity sector diminish. With Britons also put off by aggressive fundraising tactics and more carefully scrutinising how their donations are spent, how can charities regain people’s confidence and support?

  • Article image Are charities ready for the future of giving?

    With only one in ten Brits donating through an app, and under half of those who interact with charities via social media going on to give money, the digital revolution has had a limited impact on fundraising. How can charities adapt to better accommodate the ways people behave and spend online?