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  • Nike Kaepernick ad accused of insincere 'woke washing'
  • Nike Kaepernick ad accused of insincere 'woke washing'
    Colin Kaepernick | Instagram (2018) ©
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Nike Kaepernick ad accused of insincere 'woke washing'

For many, Nike's 30th anniversary campaign for its "Just Do It" motto may be considered a brave piece of socially conscious advertising from the sportswear giant. But for others, it's yet another form of corporate 'woke washing' – virtue signaling on an industrial scale, which more often than not, is insincere.

Canvas8

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