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  • Coke's #Refreshthefeed demonstrates its core values
  • Coke's #Refreshthefeed demonstrates its core values
    Talles Alves (2018) ©

Coke's #Refreshthefeed demonstrates its core values

From Black Lives Matter to International Womens’ Day, brands have long attempted to cash in on cultural movements. Taking a different tack, Coca-Cola wiped its social feeds for International Kindness Day as an opportunity to rebrand its social presence, by putting optimism front and centre.



  • #ScrollFreeSeptember helps Britons log off social media #ScrollFreeSeptember helps Britons log off social media

    To help people build a healthier relationship with social media, the Royal Society for Public Health is launching #ScrollFreeSeptember. But with FOMO the biggest cause of excessive social media use, its success will come from building a movement that gets people to switch off collectively.

  • Article image How can social networks be manipulated for good?

    If a social network’s members remain the same but everyone’s place is reshuffled, could it impact their quality of life for the better? Canvas8 spoke to Nicholas Christakis, Nudgestock speaker and Yale professor, to learn how our online and offline networks can be harnessed for positive change.

  • Article image Lifefaker: unhealthy social media habits exposed

    For digital natives, Facebook and Instagram are key social lifelines – but they also present a risk to users’ wellbeing as they judge themselves by what they see on these platforms. How is satirical site Lifefaker sparking a conversation about the dangers of obsessing over one’s online image?

  • People are ignoring brands on social media People are ignoring brands on social media

    With the average American checking their social media accounts 17 times a day, brands are flocking online to get people to eyeball their content where they’ll see it most. But new research has found that just over a quarter of consumers are actively ignoring social media ads.