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  • Coke's #Refreshthefeed demonstrates its core values
  • Coke's #Refreshthefeed demonstrates its core values
    Talles Alves (2018) ©
SIGNAL

Coke's #Refreshthefeed demonstrates its core values

From Black Lives Matter to International Womens’ Day, brands have long attempted to cash in on cultural movements. Taking a different tack, Coca-Cola wiped its social feeds for International Kindness Day as an opportunity to rebrand its social presence, by putting optimism front and centre.

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