Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Nike ad pushes female athletes to ‘dream crazier’
  • Nike ad pushes female athletes to ‘dream crazier’
    Nike (2019) ©
SIGNAL

Nike ad pushes female athletes to ‘dream crazier’

Nike's ‘Dream Crazier’ advert spotlights the criticisms women in sport regularly experience. By challenging the gender bias that female professionals face and celebrating their passion and achievements, it encourages all women to set their sights higher and break barriers.

Canvas8

Related

  • Serena Williams serves to empower women on Bumble Serena Williams serves to empower women on Bumble

    Female-first dating site Bumble has enlisted the help of Tennis ace Serena Williams in a brand campaign. Bumble deemed Williams to be the perfect candidate to boost the site's women-first credentials and will speak to those who want a brand ambassador embody that brand, above all else.

  • BT Sport Ad inspires young girls to get active BT Sport Ad inspires young girls to get active

    BT Sport’s ‘Take Them All On’ ad depicts a young girl infusing her day at school with a series of imagined sporting heroes. Young girls are often put off sport due to social stigma and lack of access; BT’s spot shows how professional sport can inspire the next gen of female sportspeople.

  • Article image Girls Who Lift: women who aren’t afraid to go heavy

    The weights section of the gym used to be dominated by men who flaunted their muscles and machismo. But with increasing numbers of young women building their physical and mental strength through weight training, girls who lift are challenging outdated ideals of the female form.

  • Article image Why tennis is the most empowering female sport

    Women’s tennis is the most high-profile female sport in the world, with pro players earning more prize money and media attention than other female athletes. But what makes tennis so different from soccer or basketball for women? And how can other sports expand their appeal?