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  • Nike’s stock rose when it took a stand for values
  • Nike’s stock rose when it took a stand for values
    Colin Kaepernick (2018) ©
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Nike’s stock rose when it took a stand for values

When Colin Kaepernick called Nike out for sneakers that featured a flag that had been co-opted by the far-right, the product was pulled. Despite some uproar from conservatives, Nike’s stock value spiked, suggesting that support for social causes is a smart business move.

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