Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Channel 4 beats ad fatigue by celebrating real complaints
  • Channel 4 beats ad fatigue by celebrating real complaints
    Channel 4 (2019) ©
SIGNAL

Channel 4 beats ad fatigue by celebrating real complaints

It may not be common for companies to celebrate their critics, but Channel 4 has done just that in its ‘Complaints Welcome’ ad. By directly engaging with real people's complaints, Channel 4 is throwing out the rulebook and meeting demand for originality in a world saturated with inauthentic ads.

Canvas8

Related

  • Sigrid's snappy social ads tap short attention spans Sigrid's snappy social ads tap short attention spans

    The synthy pop of Norwegian singer Sigrid has received a wave of global success after her In-Stream and Stories ad campaign garnered online interest. With shorter attention spans than ever, people are drawn to colourful, short-form content over traditional billboard and print ads.

  • Article image Cannes Lions 2019: How can brands celebrate culture?

    The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to tease out the behaviours underpinning this year’s Grand Prix winners.

  • Article image How call-out culture can make brands more authentic

    With social media giving everyone a voice and helping to raise awareness of corporate missteps, people are more critical of brands than ever. But ‘call-out culture’ doesn’t have to be a source of concern – it can be an opportunity to create authentic identities both reactively and proactively.

  • Article image LOL! The science of comedy in advertising

    Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.