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  • Instagram tests merch drops for in-the-know shoppers
  • Instagram tests merch drops for in-the-know shoppers
    Max Nelson (2019) ©
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Instagram tests merch drops for in-the-know shoppers

Instagram has partnered with 20 fashion and beauty brands to test a feature that will notify users when new collections drop. The update feeds into the shifting shopping habits of Gen Zers, who are increasingly turning to social platforms to discover new products and labels.

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