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  • Coke New Year ad swaps self-improvement for self-love
  • Coke New Year ad swaps self-improvement for self-love
    Coca-Cola Great Britain & Ireland (2019) ©
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Coke New Year ad swaps self-improvement for self-love

January may be a time for renewal and self-improvement, but Diet Coke is calling on its customers to stay the same. Rather than selling an aspirational lifestyle, the brand is promoting positivity and confidence with the hope of appealing to people who are tired of having to begin again every New Year.

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