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  • Floresta brings authenticity to virtual influencing
  • Floresta brings authenticity to virtual influencing
    floresta.nas (2020) ©
SIGNAL

Floresta brings authenticity to virtual influencing

Amid growing distrust of online influencers, ‘authentic’ virtual stars are showing signs of taking their place. Testing the waters in this space, The Drum has created a character named Floresta to show how computer-generated personalities can be used as a force for good.

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